creatordesign system
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Broadcast · YouTube · Creator Design System

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Chapter 02

Naming every token

Why the second colour you add ruins the system.

1 · left rule

03
Chapter

The card that runs everything

2 · numeral

Part four

Making it fast

3 · centred + rules

Now

Deleting 4,000 lines of CSS

4 · lower band — footage keeps playing above it

“Just use a framework.”

— every comment, every week

5 · quote-title — once per video at most

Rule

One title style per video. Mixing them reads as five different channels — which is exactly what the grammar exists to prevent.

.scene-title · .title-2…5

If this was useful
Subscribe
element
Video
Playlist

1 · classic

Video
New episode Thursdays Subscribe
Playlist

2 · centred — for when the video ended on a strong line

Watch next
01How I plan an episode in 20 minutes
02The query that saved six hours
03Everything I got wrong in season one
Video
Playlist

3 · list — when the next videos need explaining

The written version

Every episode, written out

imswarnil.comOne email a week
Subscribe
Video element

4 · newsletter — asks for an email instead of a click. The highest-value ask, and the one most channels never make.

Thanks for watching the whole thing

SubscribeNext video

5 · minimal — for essays, where a wall of cards would cheapen the ending

Geometry, not decoration

All five keep YouTube's element geometry: two 16:9 slots and one circular subscribe target, none within 6% of an edge. The dashed regions are holes for the platform's own UI — mark them, don't decorate them.

.scene-end · .end-2…5 · .end__slot · .end__target