Logo sting
The three-second brand hit — the tudum problem. Five idents, one per context. Each ends on the wordmark, so the last frame is always the same image; that repetition is the entire point of an ident.
Swarnıl
1 · drop — the dot falls, lands hard, the wordmark shocks out of the impact. The house ident.
Swarnıl
2 · static — tunes in through TV noise. Videos.
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3 · shutter — the iris opens onto the mark. Travel, photography.
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4 · type — the mark types itself. Build logs, docs.
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5 · sweep — a light bar passes and leaves the mark. Essays, newsletter.
Using them
A sting is 1.2–1.6s. Longer and people skip it; shorter and it doesn't register. Pick one for the channel and use it every single time — an ident works by repetition, not by variety.
.sting + -drop -static -shutter -type -sweep